Top 5 Innovative web design trends for 2019
As a digital platform, web design is susceptible to changes in technology. More so, in comparison to its traditional print forbearers. But, what surprises should you expect ahead? How will web designers adapt to technical demands while also managing to create user-friendly sites?
Here are some web design trends that you should look out for shortly:
1. Personalized UX
User Experience (UX) holds the key to generating a substantial customer base. With this in mind, the current focus of technology places emphasis on rising customer expectations. Consequently, a generic UX might not be as appropriate as it was previously.
Firms are finding it increasingly necessary to engage UX experts to figure out solutions for their products/services. Likewise, Artificial intelligence (AI) surfaces—redefining UX to personalization, hence creating the possibility of every user having privileges. Conversely, the business benefits from improved customer relations, and increased ability to retain clients.
2. Content-Centered UX
Rightly stated—Content is King. But, how does that relate to web design? Primarily, with a more technologically savvy modern-day clientele, content steers the user’s experience. Furthermore, UX and content have to work in tandem to ensure the user achieves the desired experience.
Subsequently, this culminates in content geared UX, where a UX determines what content the website disseminates to the end-user. Regardless of the complex requirements, website designers must look at the visual appeal/operations of the medium, and also it’s influence on the end-user.
3. Minimalism And Bold Typography Designs
As things stand, clean, and edgy websites serve the end user better. Most probably due to the need for enhanced focus and to avoid insignificant clutter distracting the user. With vast amounts of information already available to the user, greater emphasis should revolve around the quality of the material.
Websites which stack a lot of elements, may not only deflect attention but may also dissuade the users from committing to the web page’s products or services.
4. Augmented Reality (AR)
Augmented Reality, better known as AR, implies alterations of the real-world environment to enhance actual objects through computer-generated information. This strategy involves the designers modifying multiple sensory aspects such as visual, auditory, and haptic.
Through creative imagination aimed at enhancing the end-user experience, AR assists the customer to conceptualize the resulting outcome seamlessly.
This process explicitly boosts businesses that employ imagination and creativity. Hence, enabling them to devise their designs and manifest the experience to the clients through their website—bridging the creativity and realization gap.
Graphics Interchange Format (GIFs) provides the site with an interactive User Interface (UI), and by extension, makes it appealing for the end-user. What’s the reasoning behind the move? GIFs and emojis have prevalent use in daily dealings. No wonder, website designers are skillfully finding ways to incorporate them, especially when expounding on procedures.
More than at any other time in the past, innovative trends in web design illustrate a more experimental approach in the foreseeable future. Virtually every element of web design is subject to improvements.